Grouponã¨ããã½ã¼ã·ã£ã«ã³ãã¼ã¹ãµã¤ãããåç¥ã ãããï¼
ãµã¼ãã¹éå§ã¯2008å¹´11æ
ã¾ã 2å¹´ã«ãæºããªããã®è¥ããã³ãã£ã¼ãä¿¡ããããªãããã©ã¼ãã³ã¹ãä¸ãã¦ãã
ï¼å è¨äºã¯TehcCrunchï¼ å ±åè³¼å ¥ã§ã¼ãå²ãGrouponã®å·¨å¤§è³é調éã®è©³ç´°ï¼
ã ãµã¤ãURLï¼ http://www.groupon.com/ ããã®é©ãã®æ°åãä¸ãã¦ã¿ãã
Grouponã¯ãã§ã«é»ååãï¼2010年度ã®æ¨å®å£²ä¸ã¯3.5åãã«ï¼315ååï¼ï¼æéæ¨å®å©çã¯400ä¸ãã«ï¼3.6ååï¼ãè¶ ãã¦ããã¨TechCrunchã¯å ±ãã¦ãã
åç´è¨ç®ããã¨å¹´éå©çã¯5åä¸ãã«ï¼45ååï¼ã
åµæ¥1.5å¹´ã®ããããã³ãã£ã¼ã¨ãã¦ã¯åä¾ã®ãªããã¤ããã©ã¼ãã³ã¹ã¨è¨ã£ã¦ããã ããCrunchBaseã®Grouponæ å ±ã«ããã¨ï¼å½¼ãã¯ç±³å½ã·ã«ã´ã«æ ç¹ãæã¡ï¼å¾æ¥å¡æ°ã¯320åã«éããããã
ããã«ä¿¡ããããªãã®ã¯ãã®ä¼æ¥ä¾¡å¤ã ãã
ãã§ã«4åï¼ãã³ãã£ã¼ãã£ãã¿ã«ããè³é調éãè¡ãªã£ã¦ããï¼ä¼æ¥è©ä¾¡ã§ã¯ãªãã¨13.5åãã«ï¼1215ååï¼
ç´è¿ã©ã¦ã³ãã®ãªã¼ããã³ãã£ã¼ã¯ã¾ãããã·ã¢ã®Digital Sky Technologies社ï¼Facebookã®ä¸»è¦æ ªä¸»ï¼ãããâ Grouponã¯ã©ããªãµã¼ãã¹ããã¦ããä¼ç¤¾ãªã®ãï¼
ã¾ããgrouponãã¨ã¯ã°ã«ã¼ãã¨ã¯ã¼ãã³ã®åæèªï¼ã¤ã¾ãã°ã«ã¼ãè³¼å ¥ã®å²å¼ã¯ã¼ãã³ã¨ãããã¨
ãã®è¨èã®éãï¼å½¼ãã®ãã¸ãã¹ã¢ãã«ã¯ããã£ã¦ã·ã³ãã«ã§ï¼ããããå ±åè³¼å ¥ã
å½¼ãã¯ç±³å½ãä¸å¿ã¨ãã主è¦é½å¸ï¼ç¾å¨55é½å¸ï¼å¹´å ã«100é½å¸ãç®æãã¦ããï¼ã«ããã¦ãã®å ±åè³¼å ¥ã®æ¡æãè¡ã£ã¦ãã
ã対象é½å¸ï¼ã¯ãªãã¯ã§æ¡å¤§ããã¾ããåé½å¸ãã¨ã«1æ¥1åï¼Today’s Dealï¼ä»æ¥ã®åå¼ï¼ ã¨ããå®ã«ã·ã³ãã«ãªä»çµã¿ãæä¾ãã¦ãã
対象ã¯ã¬ã¹ãã©ã³ï¼è¦³å ãã¢ã¼ï¼ã¤ãã³ãï¼ã¨ã¹ããµãã³ãªã©å¤å²ã«ããããï¼ãã®ç¹é·ã¯å°åã«æ ¹ä»ãããªã¢ã«åºèã対象ã¨ãã¦ããç¹ã
ä¾ãã°ãã¥ã¼ã¨ã¼ã¯ã®Recent Dealï¼æè¿ã®åå¼ï¼ãè¦ã¦ã¿ãã
æéã¯3æ22æ¥ãã5æ4æ¥ã¾ã§40æ¥éå¼·ã§10åå¼ãªã®ã§ï¼ãã¥ã¼ã¨ã¼ã¯ã§ã¯4æ¥ã«1度ï¼æãåºãã¢ããåºåãããã¨ããæè¦ãèªåãé¢ä¿ããå°åï¼è¤æ°ç»é²å¯è½ï¼ãæå®ãã¦ãã°ã¤ã³ããã¨ï¼Today’s Dealãããå ´åã¯æ¬¡ã®ç»é¢ã®ããã«ãºããã¨è¡¨ç¤ºããã
ä¾ãã°5æ5æ¥ã®Today’s Dealã¯ãã©ã¯ã¼ã¢ã¬ã³ã¸ã¡ã³ãï¼100人以ä¸éã¾ãã¨75ãã«ã®ååã35ãã«ï¼53%å¤å¼ãï¼ã§è³¼å ¥ã§ãã
éããªããã°åå¼ä¸æç«ã¨ãªããï¼ç´è¿åå¼ãè¦ã¦ãåããã®éãï¼ãã¹ã¦1000人以ä¸ï¼å¤ããã®ã§ã¯7000人以ä¸ãä¸æ¥ã§éãã¦ããï¼åå¼ãæªå®ã§çµããçã¯ããªãä½ããã注ç®ãã¤ã³ãã¯ï¼åå表示ã®ä¸é¨ã«Facebookï¼Twitterï¼Eã¡ã¼ã«ã¨ããã¢ã¤ã³ã³ãããï¼ã¯ã³ã¯ãªãã¯ã§å人ã«ç¥ããããã¨ãã§ããç¹ã
å ±åè³¼å ¥æåã®æ±ºãæã¯ã¯ãã³ãã®ä¿é²ã«ããï¼ã¾ãã«ãã®ããã®ã¢ã¤ã³ã³ãã¡ãªã¿ã«Grouponã®ä¼å¡æ°ã¯300ä¸äººï¼ç¾å¨ç´40åéã®ååãæ±ã£ã¦ãã
ããã¦åµæ¥ä»¥æ¥1.5å¹´éã§300ä¸ä»¶ã®åå¼ãæç«ããã¨ã®ãã¨ãâ Grouponï¼æåã®ç§å¯
Groouponã®ä»çµã¿ã¯ã·ã³ãã«ã ãï¼é©ããããªæ¥æé·ãã¨ãã¦ãã
ãã®åéã¯ã
½ã¼ã·ã£ã«ã³ãã¼ã¹ãªããã½ã¼ã·ã£ã«ã·ã§ããã³ã°ã¨ããããåéã ãï¼ä»ã¾ã§ã¯éç«ã£ãæåäºä¾ããªãã£ãã§ã¯ãªãï¼Grouponãä¿¡ããããªããããªæé·æ§ã¨åçæ§ãå®ç¾ãã¦ããã®ã
æ¥ç±³ç°å¢ã®éãããããï¼ç¹ã«ããããã©ã¤ã¹ã®ã®ã£ã¶ãªã³ã°ã¨æ¯è¼ããã¨ï¼ãã®ç¹é·ãæµ®ãã³ä¸ãã£ã¦ãã
以ä¸ï¼æåè¦å ã¨æãããç¹ãã¾ã¨ãã¦ã¿ããï¼ï¼ãªã¢ã«åºèã®åæãæ±ã£ã¦ãããã¨
ããããã©ã¤ã¹ããããã·ã§ããåæãä¸å¿ã¨ãã¦ããã®ã«å¯¾ãã¦ï¼Grouponã¯ãªã¢ã«åæï¼ãããå°åã«æ ¹ã¥ããååãµã¼ãã¹ã«ãã ãã£ã¦ãã
ãããååã¯å¸¸ã«ä¾¡æ ¼ç«¶äºã«ããããã¦å©ççãä½ãä¸ã«ï¼ITãªãã©ã·ã¼ã®é«ãã·ã§ããã¯èªãããã¾ãã¾ãªé客æ段ï¼SEO/SEM/ã½ã¼ã·ã£ã«ã¡ãã£ã¢çï¼ãé§ä½¿ã§ããããï¼ããã¦å ±åè³¼å ¥ã§å価ãä¸ããã¤ã³ã»ã³ãã£ããå°ãªããããããã«å¯¾ãã¦ä¸è¦æ¨¡ä»¥ä¸ã®ãªã¢ã«åºèã¯é客æ段ãéããã¦ããï¼ãã®å¤ãã¯ã¯ãã³ãã«é ¼ããããå¾ãªãã®ãç¾ç¶ã
ãã®ãã赤åè¦æã®ç®çååã§é客ããã¨ããæ段ã«ããªããã§ããï¼ä¸æçãªèµ¤åãçºçããã¨ãã¦ãåºåã³ã¹ãã¨ãã¦å²ãåããããã¦ã¼ã¶ã¼ãããã¦ãï¼ãªã¢ã«åºèã®è³ªã®é«ãååãµã¼ãã¹ã40-90%ã§è³¼å ¥ã§ããæ©ä¼ã¯ãªããªããªãããï¼ããã訪åã®ã¤ã³ã»ã³ãã£ãã¨ãªã£ã¦ããã®ã
ï¼ï¼å¾¹åºçã«ã·ã³ãã«ãªãµã¼ãã¹ã«ãã¦ãããã¨
ãµã¤ãã訪åãã¦ãããéãï¼Grouponã¯ãã£ããªãã»ã©ã·ã³ãã«ãªãµã¼ãã¹ã
å°åãæå®ãã¦ï¼ãä»æ¥ã®ååãããããã©ããè¦ã¦ï¼å¾ã¯è³¼å ¥ããå ´åã¯ã¯ãªãã¯ããã ã
ãã®ã·ã³ãã«ãã¯ããããã©ã¤ã¹ã«ã¯ãªããã®ã
ããããã©ã¤ã¹ã§ã¯ä¸é±éã¨ãããµã¤ã¯ã«ã®ããï¼å³è³¼å ¥ã®ããããæãèãã®ã§ã¯ãªãã ãããä»ï¼å¤ãã®çæ´»è ã¯æ å ±å¤§ççºã«è¦ããã§ããï¼èªãã«ã¨ã£ã¦ä¾¡å¤ã®é«ãæ å ±ã®ã¿ããã£ã«ã¿ãªã³ã°ãã¦ããããµã¼ãã¹ãåãã¦ãã
Grouponã®åå ã«ã·ã³ãã«ããããã®ã¯ééããªãã ããè£è¿ãã¨ååãããã ãå³é¸ãã¦ãã証æ ã ãã
ã¦ã¼ã¶ã¼ããããããããããªåæã«éå®ãï¼ãããç ´æ ¼å¤ã§æä¾ãã
ä¸æ¥ã§è²·ããã£ã³ã¹ã¯ãªããªãã®ã§æ¯æ¥è¨ªåãã
ãã®ä¿¡é ¼æããªãã¼ãã¦ã¼ã¶ã¼ãçãã§ããï¼ï¼ã½ã¼ã·ã£ã«ã¡ãã£ã¢ãæ大éã«æ´»ç¨ãã¦ãããã¨
ãªã¢ã«åºèããããã¨ãå ç10åéããã®ç®çååã«ä¼¼ã¦ãããï¼å®ã¯æ¬è³ªçãªã¨ãããéã
ç®çååã¯äººã«æ¨è¦ããã¨æããããï¼Grouponã¯ï¼æä½è³¼å ¥åä½ãããã®ã§ï¼äººã«æ¨è¦ãããã¨ã§èªããå¾ããç¹ã
ãã®ããååã
è³¼å ¥ãããå©ç¨è ã«ã¨ã£ã¦ï¼ã½ã¼ã·ã£ã«ã¡ãã£ã¢ã§ã¯ãã³ãããã¤ã³ã»ã³ãã£ããçã¾ãï¼ãããæ¯æ¥ã®å·¨å¤§ãªãã¤ã©ã«ã¨ãªã以åï¼ããã°è¨äºï¼ Twitterã§ä¸çªå¾ãã¦ããã®ã¯Dellã§ã¯ãªã ï½ å人売買ãµã¤ãã¨Twitterã®èæé¢ä¿ ï¼ã§ãæ¸ãããï¼ã½ã¼ã·ã£ã«ã¡ãã£ã¢ã¯ä¼æ¥ã®èªå·±çºä¿¡ãããï¼å©ç¨è èªããæ å ±çºä¿¡ããæ¹ãã¯ããã«å¼·åãªæ´»ç¨æ³ã
Grouponã¯ãã¤ãã¿ã¼ã¢ã«ã¦ã³ããé½å¸ãã¨ã«æã£ã¦ãããï¼æ大ã®ãã®ã§ãæ¬ç¤¾ãããã·ã«ã´ã¢ã«ã¦ã³ãï¼GrouponChicagoï¼ã§ãã©ãã¯ã¼ã¯1ä¸äººã
ãããã©ãã¯ã¼æ°ã伸ã°ããªãã¨ãã¤ãã¿ã¼ã®ãã¯ã¼ã¯æ´»ãããªãã®ã§ã¯ã¨ã®å£°ãèããããï¼è¦ã¯ä½¿ãæ¹æ¬¡ç¬¬ã¨ãããã¨ãã¡ãªã¿ã«ï¼Grouponã§ã¯ããã«é¢ç½ãä»çµã¿ï¼Groupon Reward Pointãå°å ¥ããäºå®ã
ããã¯æä½è³¼å ¥åä½ã«éãã以åã«è³¼å ¥ãç³ãè¾¼ãã ã¦ã¼ã¶ã¼ã«å¯¾ãã¦ãã¤ã³ããæä¾ãããã®
1ãã¤ã³ãã¯1ã»ã³ãã¨ãªãï¼è³¼è²·æã«å¤å¼ãã¨ãªã
ããã«ããåæã«ç³ãè¾¼ãå©ç¨è ãããã«å¢ãï¼å½¼ãããªãã¼ãã¦ã¼ã¶ã¼ã¨ãªãããã
æ¶è²»è å¿çãããã¿ã«ã¤ãå¿æãã¤ã³ã»ã³ãã£ããã追è¨ã
Grouponåµæ¥è ã®ã¤ã³ã¿ãã¥ã¼ãè¦ç´ãã¦è¨äºåãã¾ãã
ã» Groupon CEOï¼åµæ¥ããä»å¾ã®æ¦ç¥ã¾ã§ãèªã – ã¤ã³ã¿ãã¥ã¼è¨äºè¦ç´ (5/14)æè¿ã½ã¼ã·ã£ã«ã³ãã¼ã¹ãæéè¦ãã¬ã³ãã¨ãã¦æ³¨ç®ããã¤ã¤ãã
ã» Ron ConwayãSV Angelã«$20Mãæè³âãããã伸ã³ããä¸å¤§ã¡ã¬ãã¬ã³ãããèªã (TechCrunch, 4/23)Conwayæ°ã¯ä¼èª¬çãªã¨ã³ã¸ã§ã«æè³å®¶ã
ãã®å½¼ãããã·ã¥ãã¦ããâä¸å¤§ã¡ã¬ãã¬ã³ãâã¯
ããªã¢ã«ã¿ã¤ã ãã¼ã¿ã
ãã½ã¼ã·ã£ã«Webã
ããã©ãã·ã¥ãã¼ã±ãã£ã³ã°ï¼ã½ã¼ã·ã£ã«ã³ãã¼ã¹ï¼ã
ã§ããï¼ãããã âããªãªã³ãã©ã¼(billion dollar, æ°ååãã«è¦æ¨¡)ã®æ¥æ â ã¨ã®ã¹ã¦ãã
åµæ¥2å¹´ã§å£²ä¸300ååè¶ ï¼å©ç40ååè¶ ãé©ç°ã®ã½ã¼ã·ã£ã«ã³ãã¼ã¹ãµã¤ãï¼”Groupon” æåã®ç§å¯ãæ¢ãï¼in the looopï¼ITmedia ãªã«ã¿ããã£ãã»ããã°